Feds Nix Approval For Instant Cocktail Palcohol

by The Drink Nation on Apr 23, 2014 in Culture
Feds Nix Approval For Instant Cocktail Palcohol

Don’t hold your breath waiting for Palcohol to show up on the shelves at your favorite booze store anytime soon. Earlier this month, it seemed as if the the powdered, instant cocktail concoction was a sure thing after it got the go-ahead from the Alcohol and Tobacco Tax and Trade Bureau.

But just as quickly as it received approval, that same federal agency rescinded its decision, stating that it was made in error.

Palcohol’s buzz began building in early April after it was announced that the just-add-water mixed-drink had gained the regulatory agency’s approval, and would soon start shipping. Like Kool-Aid, Palcohol goes from a powdery substance to seemingly palatable beverage when combined with water. The only difference is, mixed in within its granulated flavorings and sweeteners, are tiny hollow orbs filled with firewater, which dissolve in water, giving the mixture an alcohol kick. Proposed flavors include vodka and tonic, Cosmopolitan, Lemon Drop, Kamikaze and Margarita.

At issue is the packaging, according to Palcohol parent Lipsmark LLC. A company spokesperson said there’s a discrepancy with the fill level — or how much powder is actually in the packet. But the Alcohol and Tobacco Tax and Trade Bureau is reportedly staying mum on the matter.

Meanwhile, there’s been considerable chatter on the web and social media concerning Palcohol and the chances it has to actually come to market. Since most rules concerning liquor, its sale and consumption are prescribed at the state level, Lipsmark LLC would have to clear a tremendous amount of legal hurdles to get its products on store shelves.

Further complicating matters is a page on the Palcohol website that suggested the powdered drink could be easily smuggled into places where alcohol is not permitted, or places where it’s sold with a significantly marked up price, like concerts, sports arenas, cruise ships and hotels. What’s more, the page, which has since been removed, also stated that the product could be snorted, but discouraged that with a statement that Palcohol should only be enjoyed responsibly. According to NBC News, beverage industry attorney and author of the booze law blog BevLaw.com Robert Lehrman argues that this could keep the powdered mixed drink from ever seeing the light of day.

 


Tags: Cocktails, News, Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Beer Here! History Colorado Looks At Our Brewing Past
by Carrie Dow Jun 18, 2019
Check Out Denver's Not Quite Dive Bar, Occidental

Check Out Denver's Not Quite Dive Bar, Occidental

Occidental is supposed to be the edgy, punk, dingy dive bar next door....read more ›

by Carrie Dow May 28, 2019
Enjoy Cantina Cocktails & More at Denver's Comida

Enjoy Cantina Cocktails & More at Denver's Comida

If you can't find something to drink here, you're not trying....read more ›

by Carrie Dow May 28, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
A Slice of Brooklyn Comes to Denver at DC Pie Co.

A Slice of Brooklyn Comes to Denver at DC Pie Co.

Let's get to know our new neighbor from The Empire State....read more ›

by Carrie Dow May 9, 2019
Pints Are Pouring at Denver's Empourium

Pints Are Pouring at Denver's Empourium

Ready to serve you a plethora of easy sipping brews....read more ›

by Carrie Dow Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Denver's Hippest Bar Restrooms

Denver's Hippest Bar Restrooms

Most bar restrooms are places you don't want to spend a lot of time in....read more ›

by Carrie Dow Apr 2, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close