James Bond's Drinking Habits From 1962 to the Present

by The Drink Nation on Oct 19, 2012 in Culture
James Bond's Drinking Habits From 1962 to the Present

In Skyfall, the newest James Bond flick that hits theaters November 9, our favorite British agent has given up his signature drink. Instead of a martini (shaken, not stirred), 007 drinks one thing, and one thing only — beer. Heineken dropped $45 million for the movie-long endorsement, a move that 82% of you felt was rather uncool, according to our recent poll.

Nevertheless, that’s what Bond is quaffing these days. However, prior to the switch, Daniel Craig’s character drank more martinis per film than any other actor playing the part. The Economist has a handy chart, plotting the number of sips each actor downed, on average.



Looking at the numbers, you can see drinking in James Bond movies (and movies in general?) has risen over the past 50 years. Sean Connery and Roger Moore’s consumption-per-flick is dwarfed by Craig’s, but also noticeably less than that of Timothy Dalton or Pierce Brosnan.

In honor of the upcoming Skyfall release, we’re embedding the poll again here. What do you think: should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer world. Let us know by voting or adding a comment below.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
Where You Can Rosé All Day in Denver

Where You Can Rosé All Day in Denver

You'll find plenty of rosé to keep you sippin' all summer long....read more ›

by Carrie Dow Jul 9, 2019
Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Negroni Week 2019 is June 24-30, so drink this classic cocktail for a good cause....read more ›

by The Drink Nation Jun 19, 2019
SPONSORED
Drink Nation Store Rectangle
What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

If you're taking an Uber, Lyft, or cab and feel unsafe, there are steps you can take to protect yourself....read more ›

by Nina Starner Jun 19, 2019
Beer Here! History Colorado Looks At Our Brewing Past
by Carrie Dow Jun 18, 2019
Check Out Denver's Not Quite Dive Bar, Occidental

Check Out Denver's Not Quite Dive Bar, Occidental

Occidental is supposed to be the edgy, punk, dingy dive bar next door....read more ›

by Carrie Dow May 28, 2019
Enjoy Cantina Cocktails & More at Denver's Comida

Enjoy Cantina Cocktails & More at Denver's Comida

If you can't find something to drink here, you're not trying....read more ›

by Carrie Dow May 28, 2019
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
A Slice of Brooklyn Comes to Denver at DC Pie Co.

A Slice of Brooklyn Comes to Denver at DC Pie Co.

Let's get to know our new neighbor from The Empire State....read more ›

by Carrie Dow May 9, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close