Good Ad/Bad Ad: Newcastle Pokes Fun at Traditional Beer Marketing Campaigns

No bollocks
by The Drink Nation on Apr 4, 2012 in Culture

Newcastle Brown Ale was first brewed in 1927, and even though the company was acquired by Heineken in recent years, the beer is still brewed in England (though production has moved out of Newcastle to Tadcastle). Newkie Brown, as the Brits call it, is one of the U.K.’s most popular exports, with nearly half of production coming to American shores. The brand has retained market share here with a series of innovative ad campaigns (check out this great “shadow activated” billboard made of bottle caps), and has just announced a new one that’s guaranteed to win it more fans.

The “No Bollocks” campaign includes tongue-in-cheek TV spots and print ad placements that make fun of conventional beer selling tactics. For example, the above image shows a strategically placed billboard that ribs rival brand Stella Artois for its use of the word “chalice” — it has has already gone viral. Another sign states that it is “A $400 Sign to Get You to Buy a $6 beer.”

Droga5 agency is responsible for the pieces, and they say, "Newcastle's heritage, its founder, hometown and brewing process are all fair game. … It's beer advertising without all the bollocks that usually comes with beer advertising."

Check out a couple of the TV clips poking fun at the idea that only one glass is appropriate for drinking their brew, below, and then vote in the poll to tell us, are these good ads or bad ads?

Good ads or bad ads?

Good: the ads are funny and well-deserved; the beer industry should just lighten up0%
Bad: Newcastle is just as guilty as any company of over-hyped marketingl; these ads are dumb0%

Create a Free Web Poll

 

 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Slice of Brooklyn Comes to Denver at DC Pie Co.

A Slice of Brooklyn Comes to Denver at DC Pie Co.

Let's get to know our new neighbor from The Empire State....read more ›

by Carrie Dow May 9, 2019
Pints Are Pouring at Denver's Empourium

Pints Are Pouring at Denver's Empourium

Ready to serve you a plethora of easy sipping brews....read more ›

by Carrie Dow Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
SPONSORED
Drink Nation Store Rectangle
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Denver's Hippest Bar Restrooms

Denver's Hippest Bar Restrooms

Most bar restrooms are places you don't want to spend a lot of time in....read more ›

by Carrie Dow Apr 2, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
Happy Hour Means Sushi at Uchi Denver

Happy Hour Means Sushi at Uchi Denver

Uchi, which means house or home in Japanese, came to Denver by way of Austin, TX....read more ›

by Carrie Dow Mar 12, 2019
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
Neighborhood Pub Crawl: Historic Larimer Square

Neighborhood Pub Crawl: Historic Larimer Square

Larimer Square has its share of saloons and dance halls, just like back in the day. ...read more ›

by Carrie Dow Mar 5, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close