Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

by The Drink Nation on Jan 4, 2019 in Culture

Ryan Reynolds & Aviation Gin have been teaming up to create some of the funniest ads in the business for quite some time now, and the latest video — a "making-of" featurette about the gin — is no exception.

In this cheeky, sarcastic video, Reynolds notes that the gin is made from seven "humanely caught" botanicals, each of which are misted by Reynolds' own tears, and before it's eventually bottled, the gin is not only blessed by the Unitarian Church of Fresno ("to ensure a heavenly taste") and serenaded by soothing Sarah McLachlan songs (which Reynolds describes as "healing").

Since Reynolds purchased Aviation (which he notes is "an American original, now owned by a Canadian) in early 2018, the gin brand's marketing has gotten markedly funnier, including a bitingly awkward video with Sir Richard Branson introducing the (very real) partnership between Aviation and Virgin Airlines.

Though the videos may seem over the top to some, as long as Aviation keeps making top-notch gin and pairing that with an excellent marketing campaign, it's likely to keep consumers both entertained while it delights their palates, so for the gin-drinking world, this continued collaboration is a win-win.

Photos via The Drum

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Bigsby's Folly Introduces Denver to the Wine Cottle

Bigsby's Folly Introduces Denver to the Wine Cottle

New World grapes with Old World appeal. ...read more ›

by Carrie Dow Oct 29, 2019
Get in shape and drink beer at Denver's Brewery Boot Camp
by Carrie Dow Oct 10, 2019
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
SPONSORED
Drink Nation Store Rectangle
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
Explore a Newsworthy Social Hour at Courier Denver

Explore a Newsworthy Social Hour at Courier Denver

Anyone who loves tasty food paired with delicious drinks is welcome....read more ›

by Carrie Dow Sep 11, 2019
Places to Drink and Play in Denver
by Carrie Dow Aug 6, 2019
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
Where You Can Rosé All Day in Denver

Where You Can Rosé All Day in Denver

You'll find plenty of rosé to keep you sippin' all summer long....read more ›

by Carrie Dow Jul 9, 2019
Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Negroni Week 2019 is June 24-30, so drink this classic cocktail for a good cause....read more ›

by The Drink Nation Jun 19, 2019
What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

If you're taking an Uber, Lyft, or cab and feel unsafe, there are steps you can take to protect yourself....read more ›

by Nina Starner Jun 19, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close