AB InBev Brewers Responds to Brewers Association's Craft Label

by Alexander Frane on Jul 11, 2017 in Beer

Recently, The Drink Nation reported on a logo developed by the Brewers Association. Qualifying breweries will be able to place the symbol, an upside down beer bottle, on their beer labels to declare themselves “small, traditional, and independent”. The seal was designed to distinguish such breweries from those owned by larger beer companies, most notably the beverage behemoth AB InBev, in an attempt for transparency for the benefit of consumers.  Now, brewers whose companies are owned by AB InBev have released a video response to this new form of labeling.

Six Viewpoints from The High End from The High End on Vimeo.

The video, created by AB InBev’s High End, features brewers and founders from 10 Barrel, Elysian, Wicked Weed, Four Peaks, and more. The general argument is that, as 10 Barrel founder Garrett Wales says, “At the end of the day the beer does the talking, not the label on the package, and the consumer makes up their own mind”. They point to the fact that the seal does not guarantee quality, just independence, and simply being bought by a larger company doesn’t mean the product will suddenly change.

Furthermore, the argument is made that it’s not “the big guys” that are the threat to small breweries, but the growing popularity of wine and spirits over beers. There’s some evidence to suggest that spirits are outpacing beers, though there is less so with wine. Walt Dickinson of Wicked Weed calls for unity amongst breweries, saying they’re fighting a “civil war” while facing an external threat, and that there’s room in the industry for any good beer.

It’s unlikely that an alliance between independent and corporate owned breweries will happen anytime soon, but one thing is for certain: as Wales says, the consumer makes up their own mind. Whether that’s going to mean turning away from larger breweries and focusing on the ones with the BA’s seal or not remains to be seen.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Rose Vodka is Here to Continue The Rose Trend

Rose Vodka is Here to Continue The Rose Trend

The rose trend doesn't seem to be going away any time soon, so embrace it and with this new iteration of the pink drink - rose vodka. ...read more ›

by Jessie Donofrio Feb 21, 2018
Scottish Distillery Claims to Make World's Strongest Gin

Scottish Distillery Claims to Make World's Strongest Gin

Twin Rivers Distillery released Naked Uncut, a 77% ABV gin, which claims to be the strongest gin in the world. ...read more ›

by Jessie Donofrio Feb 21, 2018
Sat
Feb 24
Tue
Feb 27
Sat
Mar 31
SPONSORED
Where to Get a Drink Deal during Denver Restaurant Week

Where to Get a Drink Deal during Denver Restaurant Week

We have done the hard work for you and scoured the menu listings for beverage deals at all price points....read more ›

by Carrie Dow Feb 21, 2018
Dogfish Head Makes Beer Brewed With Mace

Dogfish Head Makes Beer Brewed With Mace

Yes, THAT mace, the stuff you have on your keychain in case something sketchy goes down, is the main ingredient in IN YOUR MACE! the newest creation f...read more ›

by Jessie Donofrio Feb 16, 2018
Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Last week, Philly's Yards Brewing Co. and Boston's Harpoon Brewery made a Super Bowl bet that if the Eagles we...read more ›

by Jessie Donofrio Feb 6, 2018
Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light is making good on its promise to provide Philadelphians free beer after the team's heroic win over the New England Patriots in the Super Bow...read more ›

by Jessie Donofrio Feb 6, 2018
Where to Sip With or Without a Sweetie on Valentine's Day in Denver
by Carrie Dow Feb 6, 2018
Where to Celebrate Mardi Gras 2018 in Denver

Where to Celebrate Mardi Gras 2018 in Denver

You've got to live it up before you give it up. ...read more ›

by Carrie Dow Feb 6, 2018
Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Over the last few days, there's been a lot of drama around California's alleged 'Straw Ban,' a bill, that woul...read more ›

by Alexander Frane Feb 1, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close