The Brewers Association Has Unveiled a Craft Brewery Seal

by Alexander Frane on Jun 27, 2017 in Beer

More and more independent breweries are being acquired by larger beer conglomerates, most notably AB In-Bev, who not only purchased a swath of breweries in the past few years, but also distributers, and a beer rating website. Now, The Brewer’s Association, an organization seeking to support “small and independent craft breweries,” has found a way to distinguish which beers come from such producers, and which are now subsidiaries of larger organizations. The organization has developed an optional seal to be placed on the label.

The image is of an upside-down beer bottle, representing how “Craft beer has disrupted the beer market over the last three decades in a way that’s indicative of turning something upside down,” according to CraftBeer.com publisher Julia Herz. Any brewery can sign for use of the icon, provided they achieve three criteria: small, meaning annual production of 6 million barrels of beer or fewer; traditional, which disqualifies flavored malt beverages and other similar brands; and independent, which means “Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.”

While the intent is noble, that last qualification has given some folk pause — Paste Magazine’s Jim Vorel describes the problem of lumping a brewery such as Founders, which sold to a Spanish beer company that rarely acts in the States, in with breweries that sold to AB InBev. He also points to how, with independence only being violated if sold to another beer company, a brewery can sell to a private equity firm and still be considered independent.

Regardless of potential problems with the label, it speaks to a growing concern in the brewery scene to remain transparently independent and craft focused. Considering the rate of acquisition and consolidation on the market, it’s little wonder such concerns abound.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Slice of Brooklyn Comes to Denver at DC Pie Co.

A Slice of Brooklyn Comes to Denver at DC Pie Co.

Let's get to know our new neighbor from The Empire State....read more ›

by Carrie Dow May 9, 2019
Pints Are Pouring at Denver's Empourium

Pints Are Pouring at Denver's Empourium

Ready to serve you a plethora of easy sipping brews....read more ›

by Carrie Dow Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
SPONSORED
Drink Nation Store Rectangle
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Denver's Hippest Bar Restrooms

Denver's Hippest Bar Restrooms

Most bar restrooms are places you don't want to spend a lot of time in....read more ›

by Carrie Dow Apr 2, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
Happy Hour Means Sushi at Uchi Denver

Happy Hour Means Sushi at Uchi Denver

Uchi, which means house or home in Japanese, came to Denver by way of Austin, TX....read more ›

by Carrie Dow Mar 12, 2019
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
Neighborhood Pub Crawl: Historic Larimer Square

Neighborhood Pub Crawl: Historic Larimer Square

Larimer Square has its share of saloons and dance halls, just like back in the day. ...read more ›

by Carrie Dow Mar 5, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close