A Singaporean beer owned by Heineken called Tiger Beer has teamed up with the World Wildlife Fund to help save baby tigers, so you can drink great beer for a good cause.

 

The 3890Tigers campaign, which will run for six years, is attempting to save the endangered tiger population — according to USA Today, there are only 3,890 tigers left in the wild. Poaching has led to a precipitous drop in the tiger population over the last century, and Tiger Beer wants to help these animals reclaim their role as the most abundant big cat in Asia.

 

This particular campaign benefits the WWF’s TX2 project, which is comprised of 13 countries who want to help build the tiger population back up to 6,000 tigers by 2022 (the next Chinese year of the tiger). Tiger Beer even hired artists to decorate cans for the project, so grab a limited edition can and take a selfie with the hashtag #3890Tigers to help support this great project.

 

Photo via Flickr user Leszek.Leszczynski