The craft beer world is flipping their lids thanks to a new invention being put to use by Florida craft brewers Saltwater Brewery. The brewery has “broken the internet” with the announcement of their new edible six pack rings, an eco-friendly product that is expected to solve a longstanding problem with canned beer.

Based in Delray Beach, Florida, Saltwater Brewery has been canning their beers since opening up shop three years ago. The brewery has also been known as an ocean-friendly locale, with each can featuring a handpainted design by co-founder Peter Agardy. “When we started Saltwater Brewery, besides being about making quality craft beer, the focus was to help support and protect the ocean and environment as much as possible,” says Saltwater co-founder Dustin Jeffers. “We do a lot of stuff with CCA (Coastal Conservation Association), Surfrider Foundation, MOTE Marine Laboratory, and Ocean Foundation.”

That focus has recently shifted toward We Believers, a co-creation advertising house that works on doing good through various mediums. Together, Saltwater and We Believers crafted the world’s first Edible Six Pack Ring, made from brewing waste. The goal? To help end the longstanding problem of plastic six pack rings and their damage on the environment. “According to GreenPeace, 80 percent of Sea Turtles and 70 percent of Seabirds are ingesting plastic today,” says Saltwater, in their project summary. “This amounts to 1,000,000 birds and 100,000 marine mammals and sea turtles dying each year because of plastic related incidents.”

Photo via Flickr user Ruth and Dave