Anheuser-Busch Looks to Compete in the Hard Soda Market With Debut of Best Damn Root Beer

by Alexander Frane on Dec 22, 2015 in Beer

Anheuser-Busch has been busy. Besides buying out small breweries and acquiring SABMiller in the largest takeover in beer history, the company has been producing its own new products, specifically Best Damn Root Beer, another hard root beer for adults.  
 
The root beer is one of two products from AB-InBev’s new unit Best Damn Brewing. Best Damn Root Beer is aged on vanilla beans, and with an alcohol content of 5.5%, is just slightly stronger than the flagship Budweiser, at 5%. It’s also less potent, though not considerably, than Not Your Father’s Root Beer, another boozy root beer drink with 5.9% ABV. Pabst Brewing, makers of PBR, recently bought ought Small Town Brewing, the company behind Not Your Father’s.
 
Kathy Sattler, brand director for Best Damn Brewing, described Best Damn Root Beer to USA Today, saying, "It smells, it looks, and it tastes like the root beer flavor you know and love, but in an adult version." The beer will be available in both 12 oz bottles and on draught at bars.

Photo via Best Damn Brewing

Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
Taste a Slice of Chicago at Wyman's No. 5 in Denver

Taste a Slice of Chicago at Wyman's No. 5 in Denver

Modeled after the gritty taverns of Joliet, Illinois. ...read more ›

by Carrie Dow Nov 27, 2019
Rocker Spirits: Classic Spirits in Modern Glassware

Rocker Spirits: Classic Spirits in Modern Glassware

Their vodka, rum, and whiskey will stand up with the best of American spirits....read more ›

by Carrie Dow Nov 27, 2019
SPONSORED
Drink Nation Store Rectangle
Bigsby's Folly Introduces Denver to the Wine Cottle

Bigsby's Folly Introduces Denver to the Wine Cottle

New World grapes with Old World appeal. ...read more ›

by Carrie Dow Oct 29, 2019
Get in shape and drink beer at Denver's Brewery Boot Camp
by Carrie Dow Oct 10, 2019
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
Explore a Newsworthy Social Hour at Courier Denver

Explore a Newsworthy Social Hour at Courier Denver

Anyone who loves tasty food paired with delicious drinks is welcome....read more ›

by Carrie Dow Sep 11, 2019
Places to Drink and Play in Denver
by Carrie Dow Aug 6, 2019
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
SPONSORED
Drink Nation Home Bar Project Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close