Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

by The Drink Nation on Jun 25, 2014 in Culture
Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

Heineken has become known for some pretty unusual and dynamic ads over the past few years. Their latest viral campaign, Stage Fright, led to a nationwide talent search throughout Ireland. Heineken put out a call for those with legendary talents to come forth for a chance to win a once in a lifetime private island getaway.

But legendary talent calls for a legendary competition. Finalists were invited to, what appeared to be, a recording room where they would preform for their chance to win the final prize. The recording room fell away, leaving the bewildered contestant on a stage in front of an audience of hundreds. Would they rise to the occasion and become the stuff of legends? Check out the video below to find out!

Stage Fright was inspired by Heineken's most recent TV spot, Odyssey, which features what appears to be the sea’s most talented man galavanting about a cruise ship. It’s revealed that this man is actually a variety of characters, supporting Heineken’s assertion that ‘Everyone is Legendary at Something’.


Tags: Beer, Photos & Videos
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
Taste a Slice of Chicago at Wyman's No. 5 in Denver

Taste a Slice of Chicago at Wyman's No. 5 in Denver

Modeled after the gritty taverns of Joliet, Illinois. ...read more ›

by Carrie Dow Nov 27, 2019
Rocker Spirits: Classic Spirits in Modern Glassware

Rocker Spirits: Classic Spirits in Modern Glassware

Their vodka, rum, and whiskey will stand up with the best of American spirits....read more ›

by Carrie Dow Nov 27, 2019
SPONSORED
Drink Nation Store Rectangle
Bigsby's Folly Introduces Denver to the Wine Cottle

Bigsby's Folly Introduces Denver to the Wine Cottle

New World grapes with Old World appeal. ...read more ›

by Carrie Dow Oct 29, 2019
Get in shape and drink beer at Denver's Brewery Boot Camp
by Carrie Dow Oct 10, 2019
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
Explore a Newsworthy Social Hour at Courier Denver

Explore a Newsworthy Social Hour at Courier Denver

Anyone who loves tasty food paired with delicious drinks is welcome....read more ›

by Carrie Dow Sep 11, 2019
Places to Drink and Play in Denver
by Carrie Dow Aug 6, 2019
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
SPONSORED
Drink Nation Home Bar Project Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close