Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

by The Drink Nation on Jun 25, 2014 in Culture
Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

Heineken has become known for some pretty unusual and dynamic ads over the past few years. Their latest viral campaign, Stage Fright, led to a nationwide talent search throughout Ireland. Heineken put out a call for those with legendary talents to come forth for a chance to win a once in a lifetime private island getaway.

But legendary talent calls for a legendary competition. Finalists were invited to, what appeared to be, a recording room where they would preform for their chance to win the final prize. The recording room fell away, leaving the bewildered contestant on a stage in front of an audience of hundreds. Would they rise to the occasion and become the stuff of legends? Check out the video below to find out!

Stage Fright was inspired by Heineken's most recent TV spot, Odyssey, which features what appears to be the sea’s most talented man galavanting about a cruise ship. It’s revealed that this man is actually a variety of characters, supporting Heineken’s assertion that ‘Everyone is Legendary at Something’.


Tags: Beer, Photos & Videos
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Distillery in Frankfort, Kentucky rolled out its seven millionth barrel of whiskey since Prohibi...read more ›

by Alexander Frane Apr 17, 2018
Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones are releasing the second beer in their Royal Reserve collection, which will roll ou...read more ›

by The Drink Nation Apr 12, 2018
SPONSORED
Drink Nation Store Rectangle
Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's, purveyor of fine American dining and cocktails, is reinstituting its $1 margarita deal. ...read more ›

by Alexander Frane Apr 10, 2018
Aldi Makes Global Award Winning Gin for Less than $15

Aldi Makes Global Award Winning Gin for Less than $15

Aldi, a German supermarket chain, has won gold for their affordable gin at the International Spirts Challenge (ISC) for the second year in row....read more ›

by Jessie Donofrio Apr 10, 2018
See Denver's Best at The Bitter Truth Cocktail Competition

See Denver's Best at The Bitter Truth Cocktail Competition

The event will be held at Finn's Manor in RiNo....read more ›

by Carrie Dow Apr 10, 2018
Join Julep for a Bourbon Dinner

Join Julep for a Bourbon Dinner

This is the restaurant's first pairing dinner....read more ›

by Carrie Dow Apr 5, 2018
Denver's Pink Boots Society to Release Equal Hopportunity April 10

Denver's Pink Boots Society to Release Equal Hopportunity April 10

Get a pint of Equal Hopportunity Pineapple IPA at a craft brewery near you. ...read more ›

by Carrie Dow Apr 5, 2018
Denver's Spring Flea Has New Location and New Beer

Denver's Spring Flea Has New Location and New Beer

The shopping begins at 10 AM both days....read more ›

by Carrie Dow Apr 5, 2018
Chipotle is Testing a New Frozen Cocktail

Chipotle is Testing a New Frozen Cocktail

Chipotle, the popular fast-casual Mexican chain, has begun to test a brand new boozy menu item - the frozen paloma margarita. ...read more ›

by Jessie Donofrio Apr 3, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close