New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

by The Drink Nation on Apr 11, 2014 in Culture
New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

Jeppson’s Malört, arguably the most hideous and heinous hootch ever produced, is the subject of new documentary being released this summer. For anyone who’s ever had the pleasure of throwing back a shot of this fiercely bitter, herbal spirit, which is consumed almost exclusively in Chicago, the first question that comes to mind is: why?

Well, from what we can gather from the trailor for This Story Will Never End: Jeppson's Malört Documentary that recently surfaced on the web, the film’s producers, Fire Engine Red Films, believe there’s more to the notoriously wretched rotgut’s story than simply a beverage that’s so bitter that it causes its drinkers’ faces to contort. And they’re bent on sharing that tale with audiences.

For the uninitiated, Malört is a wormwood-infused spirit that comes on seemingly harmless with a pleasant sweet citrus taste, but quickly gives way to a cringe-inducing bitterness that’s been described as a cross between bile reflux and solvent. For some reason it’s never really caught on outside of Chicago, where for generations locals have consumed it primarily as a dare or poured it for unsuspecting outsiders as prank.

According to its own label the “strong, sharp taste is not for everyone,” and “only one out of 49 men will drink Jeppson Malört.” Its late-great founder, Carl Jeppson, famously said that it was “produced for that unique group of drinkers who disdain light flavor or neutral spirits.”

Sure sounds like the film will be a hell of a lot more palatable than the actual Malört.
 

This Story Will Never End: Jeppsons Malort Documentary Trailer from Fire Engine Red Films on Vimeo.


As an added bonus, here's a fun video demonstrating how awful Malort really is.

 


Tags: Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Denver's Smok Serves Bold BBQ and Cocktails

Denver's Smok Serves Bold BBQ and Cocktails

Smok Bar Manager Alexis Osborne does things differently....read more ›

by Carrie Dow Dec 28, 2018
Experience Barrel Aged Beer and More at Denver's Banded Oak Brewing

Experience Barrel Aged Beer and More at Denver's Banded Oak Brewing

Founder Will Curtin had an idea for big flavorful barrel aged beers using mostly wine barrels....read more ›

by Carrie Dow Dec 21, 2018
SPONSORED
Drink Nation Store Rectangle
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
Denver's Most Festive Holiday Beverages

Denver's Most Festive Holiday Beverages

Here are some of Denver's most amazing beers, wines, and cocktails to enjoy this December. ...read more ›

by Carrie Dow Dec 11, 2018
A Taste of Maine Comes to Denver at Maine Shack Pop-up

A Taste of Maine Comes to Denver at Maine Shack Pop-up

Denver's culinary offerings will highlight tasty New England....read more ›

by Carrie Dow Nov 30, 2018
Red Spot Whiskey Has Returned after 50 Years Out of Production

Red Spot Whiskey Has Returned after 50 Years Out of Production

After 50 years out of production, Red Spot Whiskey has returned to join the Spot Whiskeys family once again....read more ›

by The Drink Nation Nov 26, 2018
Come to Call for Your Day Drinking Needs

Come to Call for Your Day Drinking Needs

DrinkDenver made a call on Call to try out the bar menu....read more ›

by Carrie Dow Nov 26, 2018
Miller High Life is Now Available in Champagne Bottles

Miller High Life is Now Available in Champagne Bottles

Miller High Life, commonly known as the 'Champagne of Beers,' is now available in actual champagne bottles for a limited run during the holiday season...read more ›

by The Drink Nation Nov 13, 2018
Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels has debuted a boozy advent calendar filled with, naturally, whiskey, just in time for the holiday...read more ›

by The Drink Nation Nov 13, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close