On Saturday, January 4, Odell Brewing in Fort Collins will release the Runoff Red IPA. Originally called Odell’s Red Ale, the Runoff Red uses the same recipe, but the company felt a name change was in order to give the beer more of an identity. Runoff Red follows the Isolation Ale as part of the brewery’s seasonal beer series.

“We wanted to give this beer a name, story and a label imagery that would reflect the spirit of the season and better coincide with our other seasonal offers,” said Marketing and Branding Manager, Amanda Johnson-King. “We also felt that Red IPA more accurately described the character of the beer, which is a very hoppy crimson colored ale.” The name Runoff is a ode to late winter in Colorado when snow in the mountains turns into treasured water that flows down to the Front Range. Water that is vital to all of us, especially the beer makers.

So Red Ale fans, don’t despair. The beer is still dry-hopped to give the ale a hint of grapefruit and pine, and that beautiful ruby red color. Just look for the new label in stores and enjoy an old favorite this winter.