Gallup: Booze Is Up, Beer Is Down for American Drinkers

by The Drink Nation on Aug 2, 2013 in Culture
Gallup: Booze Is Up, Beer Is Down for American Drinkers

Gallup is out with a new poll on Americans’ drinking habits and preferences, and the big news is that beer consumption is on the decline. Americans are nearly equally likely to say they drink beer (36%) and wine (35%) most often (liquor rings in with 23% overall preference).

It’s a trend the craft beer industry is well aware of — as Big Beer sales shrink, craft beer sales have increased. This has led to a trend of macrobrewing conglomerates trying to mimic craft beer’s successes, coming out with faux “craft-like” brands and labels and playing up local ties (see Budweiser Black Crown and A-B InBev’s trademark of area codes as beer names, for example).

When the data is segregated into age groups, more trends show up. In the 18–29 year-old category, liquor is the most preferred drink for 28% of Americans, a rather huge, 15 point increase from the response a decade ago (in 1993, just 13% said they usually drink booze). For young adults, beer preference dropped 30 points over the past 10 years. Wine was up by 10 points over the same time period.

Interestingly, the trend went in the opposite direction for older drinkers when it comes to liquor. For Americans older than 50, booze preference dropped 11 points, down to just 19% saying it is the go-to drink. For this group, wine is the winner, capturing 46% of drinkers’ hearts. Beer was relatively unchanged over the past decade, staying even at 29%.

In line with cliched stereotypes, gender also plays a big factor in most-common drink of choice. More than half of men (53%) name beer as their favorite drink, while for women, it’s wine that pleases the majority (52%). Race also figures in: nonwhites have fled from beer faster — their beer preference is down 19 points over the last 10 years, compared to a 9 point drop for whites.

Other interesting findings from the “Consumption Poll” include the fact that 35% of Americans report having a drink in the past 24 hours, a higher frequency than was reported in the 1990s. Click over for a full rundown from Gallup.

Top image by Danya Henninger; bottom image via Gallup

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
Taste a Slice of Chicago at Wyman's No. 5 in Denver

Taste a Slice of Chicago at Wyman's No. 5 in Denver

Modeled after the gritty taverns of Joliet, Illinois. ...read more ›

by Carrie Dow Nov 27, 2019
Rocker Spirits: Classic Spirits in Modern Glassware

Rocker Spirits: Classic Spirits in Modern Glassware

Their vodka, rum, and whiskey will stand up with the best of American spirits....read more ›

by Carrie Dow Nov 27, 2019
SPONSORED
Bigsby's Folly Introduces Denver to the Wine Cottle

Bigsby's Folly Introduces Denver to the Wine Cottle

New World grapes with Old World appeal. ...read more ›

by Carrie Dow Oct 29, 2019
Get in shape and drink beer at Denver's Brewery Boot Camp
by Carrie Dow Oct 10, 2019
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
Explore a Newsworthy Social Hour at Courier Denver

Explore a Newsworthy Social Hour at Courier Denver

Anyone who loves tasty food paired with delicious drinks is welcome....read more ›

by Carrie Dow Sep 11, 2019
Places to Drink and Play in Denver
by Carrie Dow Aug 6, 2019
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close