More Movie Theaters Are Starting to Serve Drinks Nationwide

by Alexander Frane on Feb 8, 2017 in Culture

You may have noticed a growing trend in movie theaters recently: instead of ordering a popcorn, candy bar, and soda, you might be getting a popcorn, candy bar, and a pint of microbrew IPA. Booze is slowly, but certainly, taking over movie theaters. 

Despite the popularity of films like the Marvel franchise or the newest Fifty Shades film, movie theater attendance has plateaued in recent years, if not declined, according to The Hollywood Reporter. Concessions already make up a large majority of movie theaters' revenue, and alcohol only supports that. For a long time, movie theaters in many states were not allowed to serve alcohol, but in recent years laws have been relaxed, and more and more venues are taking advantage of it to serve adult beverages. 
 
"It is the fastest-growing amenity in our industry," George Patterson, senior vp food and beverage at AMC, told the Hollywood Reporter. "Dollar for dollar, alcohol doesn't cannibalize candy, soda or popcorn. If I put a bar in, I can almost guarantee my food and beverage revenue will go up. Over 70 percent of our guests are over the age of 21."
 
At the end of 2016, 178 AMC theaters had bars, while Regal Theatres had 175, and Cinemark, 100, and those numbers are still growing. 
 
Not every state allows the sale of alcohol in theaters, though. New York is still a holdout, due to some maneuvering by Broadway theaters in 1934, right after prohibition was repealed. However, Governor Cuomo, in his recent budget, stipulated in his budget the repeal of the law. New Yorkers may very well be drinking a glass of wine in a movie theater soon. Meanwhile, the rest of the states already are, and it looks to be helping the struggling theater business. 
 
Photo via Flickr user John Fellner
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Shiner Beer Donates $100,000 to Hurricane Irma Relief

Shiner Beer Donates $100,000 to Hurricane Irma Relief

As hurricanes continue to devastate the US some breweries are helping out, including most recently The Spoetzl Brewery in Shiner, Texas. ...read more ›

by Alexander Frane Sep 19, 2017
Get Every Last Bit Out of Summer at These Denver Rooftop Bars

Get Every Last Bit Out of Summer at These Denver Rooftop Bars

Let's keep drinking outside Denver, because these rooftops will be open deep into autumn....read more ›

by Carrie Dow Sep 18, 2017
Sat
Sep 23
10 Barrel Brewing and Pub 
SPONSORED
You Can Get Drunk on Popcorn Now, If You Really Want To

You Can Get Drunk on Popcorn Now, If You Really Want To

A U.K. based company is making alcohol-infused popcorn at 5% ABV, if you really feel compelled to get drunk off your movie snack....read more ›

by Ryan Hudak Sep 12, 2017
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
Ocean Prime Dazzles with New Cocktail Menu

Ocean Prime Dazzles with New Cocktail Menu

Each location strives to be unique to the city it's located....read more ›

by Carrie Dow Sep 12, 2017
You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

If you're mourning the end of rose-in-a-forty season, don't worry: Forty Ounce Wines is now producing its first red wine in a forty, just in time for ...read more ›

by The Drink Nation Sep 11, 2017
Lagunitas Brewing Co. Has Launched a Cannabis Beer

Lagunitas Brewing Co. Has Launched a Cannabis Beer

Working with CannaCraft Inc., a cannabis-extract manufacturing facility in nearby Santa Rosa, Lagunitas created the SuperCritical Ale, flavored with t...read more ›

by Alexander Frane Sep 6, 2017
Carnival Cruise Lines has Opened the First Brewery at Sea

Carnival Cruise Lines has Opened the First Brewery at Sea

The Miami-based Carnival Cruise Lines has hopped aboard the microbrewing trend with the founding of RedFrog Brewery, the first ever craft brewery on a...read more ›

by Jessie Donofrio Sep 6, 2017
Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

One company is making glasses you can screw right into the top of your beer bottle....read more ›

by Ryan Hudak Sep 6, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close