A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Toast the Solar Eclipse in Denver

Where to Toast the Solar Eclipse in Denver

Here are some places around town to celebrate the celestial light show....read more ›

by Carrie Dow Aug 15, 2017
Celebrate the Harvest at the 2017 Denver Food and Wine Festival

Celebrate the Harvest at the 2017 Denver Food and Wine Festival

All sorts of elevated eating and drinking will happen in the span of a few days. ...read more ›

by Carrie Dow Aug 11, 2017
SPONSORED
Resolute Brewing Company Celebrates One Year Anniversary
by Carrie Dow Aug 10, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
This New York Winery is Producing a Rose-Inspired Gin

This New York Winery is Producing a Rose-Inspired Gin

Can't decide between a gin & tonic and a glass of rose? Thanks to Wolffer Estate Vineyard's newest gin release, you don't have to choose....read more ›

by The Drink Nation Aug 8, 2017
Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Research scientist Janelle Shane decided to take matters into her own hands - well actually, the hands of robo...read more ›

by Jessie Donofrio Aug 8, 2017
Where to Find Beer and Om in Denver

Where to Find Beer and Om in Denver

Just like Denver's breweries, these yoga classes are inclusive and friendly so everyone can take part....read more ›

by Carrie Dow Aug 8, 2017
Taste 125 Years of History at The Brown Palace

Taste 125 Years of History at The Brown Palace

Now the public has a chance to taste some of that history because the hotel is celebrating its quasquicentennial with booze....read more ›

by Carrie Dow Aug 8, 2017
Mister Tuna Celebrates One Year with a Yacht Party

Mister Tuna Celebrates One Year with a Yacht Party

The Yacht Rock party begins at 9 PM with food and drink specials....read more ›

by Carrie Dow Aug 4, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close