America's Newest Odd Couple: Our National Parks and Budweiser

by Ryan Hudak on May 12, 2015 in Culture

Budweiser has provided a lot of fodder for us (and many others) of late, whether it’s from A-B’s insistence that the NFL clean-up its act all while sponsoring a room at a brothel, using a Super Bowl ad to make fun of all craft beer drinkers and the brewery it had just purchased, coming up with possibly the lamest ad campaign ever with the “Up for Whatever” nonsense, or turning that ad campaign distinctly rapey. Now, Budweiser is trying to ruin our beautiful national park system.

Of course, the National Park Foundation isn’t free of blame—they’re the ones who put on hold the no alcohol sponsorships rule to make a cool $2.5 million over the next two years, which is sure to really put a dent in the reported $11.5 billion backlog in upgrades and repairs for the park system.  

But what will this mean for you, the hopefully non-consumer of Bud Light? Probably just that you’ll see the Statue of Liberty on some Bud Light bottles and have another event to avoid when A-B InBev throws a “pretty epic surprise concert” this summer. I’m sure Iggy Azalea playing in the middle of Yellowstone will be a huge hit, especially since most national parks ban alcohol.

In the end, though, this just shows that InBev is completely oblivious to reasonable marketing strategies. As Budweiser’s VP Brian Perkins says, “It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging.” Why is this fitting? And if some Budweiser-drinking hayseed needs a bottle of terrible beer to clue them in to Mount Rushmore or the Grand Canyon, chances are that hayseed is not all that interested in seeing America. Once again, Budweiser is skirting the real issue that is losing them market share (the taste of its beer) and pandering to the “’MURICA!” screaming boobs that already drink its beer.

A picture or a saying on a bottle isn’t going to get anyone out of their trailer to experience a crazy night out or go to a national landmark, Budweiser. Start dealing with the actual crux of the matter and maybe people will actually stop laughing at you. Maybe.

Photo via Budweiser 


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Citizen Rail Puts Its Best Food Forward at Happy Hour

Citizen Rail Puts Its Best Food Forward at Happy Hour

No matter the budget, anyone can enjoy a delicious happy hour....read more ›

by Carrie Dow Jan 16, 2018
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Thu
Feb 1
Resolute Brewing Company 
Thu
Feb 8
Sat
Feb 10
SPONSORED
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Where to Cure a NYE Hangover in Denver

Where to Cure a NYE Hangover in Denver

Cures include big food buffets, tasty tidbits, soothing music and more booze....read more ›

by Carrie Dow Dec 27, 2017
Upgrade Your Drinking Experience at Bar Helix
by Carrie Dow Dec 27, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close